Air Canada Signature Club


Client:
MLSE
Design Team:
DesignAgency
Location:
Toronto, ON

Art Curation
Hospitality
Private Dining Room

Project Context
In partnership with Maple Leaf Sports & Entertainment and the Tannenbaum family, this project involved the reimagining of MLSE’s premier members lounge and private dining room. At 8,800 square feet, the Signature Club is the most luxurious members’ lounge within the arena, located in a discrete zone behind the arena seating. Designed for premium hospitality, it serves an elite membership of cultural and business leaders, athletes, and dedicated fans.


Our Solution
T
o meet the challenge of curating for a space that hosts high-profile events and an elite membership, we focused on art that had both impact and intent. The work needed to elevate the environment without distracting from it—matching the energy of the arena while maintaining a sense of refinement. The combination of bold brush strokes and vivid colour were counter-balanced with subtle elegance. The result is an environment that enhances the overall guest experience, and reinforces MLSE’s identity as a leader in culture, sport, and hospitality.

Previous
Previous

AGF - Corporate

Next
Next

Four Seasons Hotel Toronto - Hospitality